Jenkins mentions throughout his book the convergence of different media, different media processes. He even called his book Convergence.This word expresses in some sense the point from which the media intersect. He represents change, change of a specific content to a content transmitted by a variety of media.Through this term Jenkins evokes as well the interdependence increasingly strong of all these communication systems.For Henry Jenkins, the term convergence describes technological, cultural and social changes. He develops this theory in his book using many examples to illustrate it.The book also addresses the issues of “participatory culture” and “collective intelligence”. It opposed these two concepts to the passivity of older consumers.
The notion of “collective intelligence” is probably one of the most interesting from my point of view. Indeed, the constant evolution of media and their innovations have allowed this idea of “collective intelligence”. The information is all collected on the Internet for example. Websites are created, referring to specific issues and mixing explicative texts and perspectives. Movies but also music are accessible in an easier way. In this sense media represents nowadays a real cultural platform. This evolution depends on the active participation of consumers according to Jenkins. However, if Internet represents the main place for information, offering considerable data on a countless subjects, we must not forget that many erroneous information are circulating as well.Moreover, everybody have not access to the “collective intelligence” that is created and becomes increasingly important.
In discussing the concept of “collective participation”, the author underlines the roles played by media producers but also by consumers. Indeed, the current form of media gives to the consumers the opportunity to participate actively to the media development and the establishment of a “collective intelligence”.In fact, instead of announcing the death of traditional media like many people do, Jenkins underlines the impressive fertility born of the convergence between new media thanks to the impulse of users. He said the new media are interacting in complex ways with the formers. Thus, newspapers, radio or television does not have to disappear but are just coming into line with new media like Internet, mobile phones...
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I think without the foundation of the old media, there's no way the new media can develop prosperously.And i also don't think the new media can fully take the place of the old ones,at least not in my time :P So it's actually very lucky for us to experience the sparkle made by the collision between the old and new media.
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