The Convergence Culture

I'm really sorry for posting this piece late. The reason why I can only do it today is that this Blog is blocked in China, which made it ironically interesting when I' was trying to discuss the role of the participators here in this article. :D
In the book Convergence Culture, we are warmly led by Jenkins to his fantasy kingdom resulted from the collide of the new and old media. Here is the place where the power of the media producer and consumers collapse, giving out the glamorous sparkles. In his wonderland, everything is possible. Most of the prophesies mentioned by Nicolas, Negroponte in the book Being Digital are or on their way of becoming true.
In his book ,Jenkins mainly focus on discussing the relationships between the media convergence, participatory culture and collective intelligence.
By the word “convergence“ Jenkins meant “the flow of content across multiple media platform”, “ the cooperation between multiple media industries”, and “ the migratory behaviour of media audience who will go anywhere in search of the kinds of entertainment experiences they want”. Such idea could be referring to any fields.
Although the content of media in different countries depends on their own media system and economic system and political system, the consumers are always playing one of the most important roles as the participators. So “convergence” here is never the simple idea of the convergence of the multi-functional media technique, but the convert of culture. In such environment, the consumers are encouraged to pursue all the information they want, trying to find the connection between the information spread in around the media.
Jenkins' term “participatory culture” is used as the contrast of the early term of “ passive media spectator-ship”, describing the different roles played by the media producers and consumers. Also in his book, Jenkins explained that the participation of the consumers could be seen as the “collective intelligence”, which could part the media power source. It is impossible for every to know everything, however, with the combination of all the resources, we know all. Such idea is the basic of the collective intelligence. And the website like Wikipetia has proved the possibility of such idea.
I think what makes Jenkins' Convergence culture so special is that he clearly pointed out what kind of earth-shaking changes we are experiencing. We are used to live with the internet in our life, taking for granted for all the information we can get. However, we didn't realized that what kind of astonishing development has taken placed during the past decades when compared with the past. We should be aware of such amazing great changes and be sensitive of prosperous future. Being a part of such information evolution is so amazing.